Align your employees with a broader purpose

“Employees are agitating for decisions and behaviours that they can be proud to stand behind and gravitating toward companies that have a clear, unequivocal, and positive impact on the world. Organizations turning a blind eye will face inevitable blowback”.

Read McKinsey & Company’s insightful article ‘Purpose: Shifting from how to why’’ to know how companies can begin addressing this ‘purpose gap’ and take ownership of their entire business ecosystem.