At a population of 1.2 billion, a sixth of humanity lives in India. More than half of the country lacks access to toilets. In response to this crisis, the Government of India has launched the Swachh Bharat, or Clean India, mission. However, it is evident that some of the most crucial elements in development of a Water, Sanitation and Hygiene (WASH) ecosystem are missing. Samhita Social Ventures was the resource partner for a convening on stimulating behavior change and usage for sanitation organized by the University of Chicago Centre in New Delhi in partnership with the University of Chicago, Booth School of Business’s Social Enterprise Initiative and nonprofit Toilet Hackers. The convening brought together a multitude of stakeholders from the civil society and the corporate sector along with the practitioners with an aim to advocate an integrated strategy for this issue that comprises of a mix of policy prescriptions and behavior change initiatives.