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New circular on CSR Rules: Taking the ‘liberal’ stance to help kick-start implementation

While the government had notified the rules for implementation of Sec 135 (provisions on Corporate Social Responsibility) of the Companies Act 2013 on February 27, companies and other key stakeholders engaged in social development had sought clarifications on many of the key provisions. Last week, the Ministry of Corporate Affairs (MCA) issued a General Circular No. 21/2014, to address the major issues.

The clarifications have considerably enhanced the flexibility of the guidelines for companies to adhere to the law, particularly with regard to activities that can be undertaken and to their own involvement in these activities. In our view, the clarifications will help kick-start CSR efforts, particularly by companies that have not been actively engaged in CSR activities in the past.

While some points may need further clarification, we believe that these too will be addressed soon.

The key highlights of the circular are:                                               

1.  More companies will now be covered under Sec 135: The circular has clarified that companies that have met the financial thresholds specified in the Act in any of the three financial years prior to FY2014-15 will be liable to comply. We believe this provision may have resulted in some expansion in the list of companies covered by the regulation, vis-à-vis the earlier interpretation of one reference year.

2.  ‘Liberal interpretation’ means a wider range of activities can now be taken up: The circular mentions that companies developing programs as part of their CSR efforts can interpret Schedule VII of the Companies Act 2013 liberally; while some activities being undertaken or currently being planned may not exactly match with the wording of Schedule VII, these could be taken up if they capture the essence of the subjects mentioned. Our reading of the illustrations in the MCA circular, suggests that across cause areas, activities that support the larger cause – even if this is in an indirect or peripheral way – will be allowed as CSR as per the law. This will include research as well as awareness building programs undertaken through mainstream media channels.

MCA has explicitly mentioned that:

  • Programs around road safety, creating consumer awareness, support to technology incubators not located within academic institutions (provided they are approved by the Department of Science & Technology) can be considered as CSR programs
  • Awareness programs such as financial literacy will be included as CSR activities. For the safety awareness program that the MCA has illustrated, expenditure on awareness building through print and AV electronic media is included
  • Expenses on research and studies on all areas covered under Schedule VII will also be included as CSR expenditure
  • Rural development has been defined as ‘any project meant for development of rural India’. Hence, a wide range of projects could be classified under this category.

Additional details, including cases where expenditure will not be permitted to be accounted for as CSR spend, are provided in the  General Circular No. 21/2014 by the Ministry of Corporate Affairs,Government of India. Some notable exclusions are:

  • Sustainable urban development and urban transport systems
  • Capacity development of government officials and elected representatives
  • Professional exchange programs between countries
  • Any development expenditure mandated by state/local government regulations

3.  One-off events will not be considered as CSR activities: The circular states that CSR activities have to be in the nature of projects/programs rather than one-off events such as marathons, awards, charitable contributions and advertisements and sponsorships given to TV programs. Such events shall not qualify as CSR expenditure..

4.  CSR employees’ salaries and monetary value of employee volunteering can be considered as CSR spend: The circular mentions that the CSR expenditure will include the CSR employees’ salaries. Also, recognition of the monetary value of employee volunteering as CSR expenditure is a welcome step for companies which have a huge and/or high cost employee base and especially those that have no identifiable local community as stakeholders (IT companies, investment banks etc). This expenditure will be calculated in proportion to employees’ time/ hours spent specifically on CSR activities

5.  A foreign holding company’s spend on CSR activities in India can be counted as CSR spending of their Indian subsidiary: This will be valid only if the CSR expenditure is routed through the Indian subsidiary. This will be beneficial for many Indian subsidiaries of foreign companies that are required to undertake CSR expenditure according to the Act, since some large global companies also directly fund social development programs in India.

6.  Corpus expenditure can be included as CSR expenditure: The circular states that contribution to corpus of a trust/society/section 8 company will qualify as CSR expenditure, as long as it is created exclusively for a purpose that is directly relatable to a cause covered in Schedule VII of the Act. It would have been helpful to provide additional clarity on whether such contributions, which may be lumpy and thus in excess of the prescribed CSR spend for the year, could be adjusted and counted as CSR spend in the following financial years.

The circular does not lay down any deadline for creation and posting of CSR policies by companies, which will be a crucial first step for going ahead with implementation for companies that have not undertaken CSR in a structured way in the past. However, we hope that this will be addressed in circulars/FAQs expected soon.

Click here to download the PDF version of this article.

For all the highlights of the CSR rules as per the Companies Act 2013, click here.


Mobile for Good Awards 2014

Deadline: August 20, 2014

Mobile for Good Awards is a flagship initiative of the Vodafone Foundation in partnership with Digital Empowerment Forum (DEF).With the vision to recognize innovative mobile solutions driving change in India, the Vodafone Foundation is calling for applications from NGOs/Nonprofit organizations who are working in the domain of Mobile phone for social good.

Nominations are invited in 2 major categories and 5 subcategories. The main award category focuses on recognizing projects/initiatives by NGOs and NFPs while the Special Awards Category focuses on recognizing ideas/concepts by NGOs/NFPs/For profit Organizations and Individuals.

The 5 sub categories awards in 2 major categories are:-

  1. Governance
  2. Health
  3. Education
  4. Agriculture and Environment
  5. Women Empowerment and Inclusive Development

Funding of INR 6,000,000 is available for winners in the main award category. Five best solutions under the main category awards would receive INR 1,200,000 each. Main category winners will also receive structured mentoring from credible institutions, etc to help upscale and build greater capacity of their projects. Special category winners will be provided with a certificate and an opportunity to present their ideas to relevant people who work in the sector of mobile apps for social good.

 Click here for information on the application procedure.

Partnerships invited from Social Organizations working in Mumbai

The Breakfast Revolution tackles malnutrition in children by providing tasty, nutritious, and safe breakfasts. The meals are cost effective and cover the gaps left by the child’s daily dietary intake. The program also includes deworming, Vitamin A prophylaxis and quarterly medical check-ups to track health benefits.

Interested social organizations can partner with The Breakfast Revolution by filling this form.

Virginia Gildersleeve International Fund

Deadline: July 1, 2014

The Virginia Gildersleeve International Fund (VGIF) provides small grants to grassroots projects that empower women and girls. They focus their investments on projects that create local solutions to advance women’s rights and social justice in developing countries. VGIF often provides early support, funding innovative projects that help grow new organizations, test new community change strategies and foster women leaders. It relies on local project directors to identify their own needs, design action strategies and develop projects.

Small grants up to $7,500 are given to organizations to support projects created, designed and implemented by women, based on local needs.

The grant aims to address the following issues:

  • Economic empowerment
  • Community development
  • Health and nutritional support
  • Literacy and leadership training
  • Educational seminars and workshops
  • Promoting education in the sciences for girls
  • Women’s human rights

Click here for criteria and application procedure.

Applications are invited from young innovators across India for the ‘Young Social Innovators Conclave’

Deadline:  June 30, 2014

The Young Social Innovators Conclave is a dynamic platform that will brings together young innovators, technologists, academics and experts to share their cutting-edge initiatives and solutions, experiences and challenges in urban development. The Conclave will provide young innovators an opportunity to interact with a wide cross section of social ideators and practitioners and to encourage integrated action that matches the complexity of urbanization issues.

 If you are a young innovator with a crackling new idea, a strategy or an initiative to tackle India’s urban challenges, we want to hear about it! And if it sparkles, we’ll promote it and put you in touch with like-minded individuals to scale it up.

The themes of the conferences are:

  • Urban Planning
  • Governance
  • Livelihoods
  • Environmental and Climatic changes
  • Health
  • Art & Culture
  • Sports
  • Education

It is a joint initiative of the Narotam Sekhsaria Foundation, UN-Habitat, Sir J.J. School of Architecture and Tata Institute of Social Sciences.

For detailed information on the application procedure, please visit