Overview
Product/Services
Impact
Team
Clients/Partners
Recognition
ecoad

EcoAd

Sector: Environment

Beneficiaries: Environment,Local Community

Address: A-201, Ashwini Paradise, Ganga dham chowk, Pune

Regions of Operation: Maharashtra

Overview
Product/Services
Impact
Team
Clients/Partners
Recognition

Overview

With increasing urbanization in the country, the amount of plastic waste which is being generated on daily basis has reached alarming volumes. In order to address this problem, EcoAd is focused on drastically reducing the dependence on plastic carry bags by providing an eco-friendly and cost competitive alternative. We subsidize the price of paper bags to as low as half the cost of a plastic bag, by selling advertising spaces on them. EcoAd employs women from Bottom of Pyramid (BoP) communities to make handmade and recycled paper bags. Employing women ensures that earnings from bag making are spent on the household’s food, education and health, improving their lives. Our aim is to make Indian cities free of plastic carry bags and create sustainable employment for women at BoP, using recycled paper-bags and advertising.

Model

EcoAd sources paper bags and sells them to local retailers, at highly subsidized rates. Our bags are handmade from used newspaper and other recycled material. Manufactured through a well-engineered process, they can carry about 10 kilograms and last up-to 6 months. Currently, we sell to about 60 retailers at ½ a cent per bag. The price of the bags is subsidized through advertising. Currently, we are able to sell ad space on 20,000 bags every month. We also give free ad space to social awareness programs. We source our bags from 3 women self-help groups (SHGs) situated around Pune, where over 200 women make bags. To cope with the continuous increasing demand of our paper bags, we also provide training and capacity building to formal and informal SHGs through a two day training program. Provided that the plastic carry bags are produced at 4-5 time the market price of plastic and we are selling it at half the price of plastic, the balance comes from advertisement revenue.

Products/Services

recycle_genre
Service Name: Paper bags
Service description:

Our bags are handmade, and made from recyclable materials; hence they are also eco friendly.  Manufactured through a well-engineered process, they can carry about 10 kilograms and last up-to 6 months. The price of the bags is subsidized through advertising. We also provide advertising space on our paper bags for different companies or social causes.

Impact

  • We have sold over 1.5 lacs paper bags with a market reach of around 4.5 lacs people.
  • EcoAd has been successful in providing employment to around 200 women.
  • Over 60 retailers have started buying our bags and around 9 have left the usage of plastic bags.

Team

Rohit Nayak, Co-Founder

Rohit has completed his Bachelors in Engineering in I & C from VIT Pune, and CPBM from SJMSOM, IIT Bombay. Apart from EcoAd he has an experience of marketing, private equity, operations management. He currently handles marketing and sales, strategy, client relation and fundraising for EcoAd.

 

Sudhir Deshpande, Co- Founder

Sudhir has also completed his Bachelors in Chemical Engineering from Pune.  He holds experience in operations and even management. He has worked with various NGO’s involved in the education sector, and has also worked under the eminent educationist, Sugata Mitra. He was also the coordinator for SOLE in Pune. He currently manages sourcing, distribution and client relations for EcoAd.

Clients/Partners

  • We have conducted paper bad making workshops with students as well as women in alliance with Mahindra light motor vehicles unit in Pune; Forbes Marshall Pvt Ltd; and BJP in Andhra Pradesh.
  • Sudharshan Chemicals Pvt. Ltd. has been our partner and acts as a vendor for our paper bags via their CSR initiatives, along with quality and efficiency improvement programs.
  • We have also undertaken paper bag distribution with Rotary Club of Pune Central as well as a large number of eco friendly advertising projects.

Recognition

  • Unltd India Level 1 followed by level 2 support
  • Has been identified as one of the Top 100 social Innovators by AFI, a government of India Initiative
  • Received recognition and grand from Rotary Club, Hinjewadi Pune
  • Founders have recurred scholarships and recognitions from various ecosystem players including Villgro, AFI, Khemka Forum, Sankalp Foum, Ecell IIT Bombay, Unconvention L etc.
  • Best Idea Award at Bplan Competition, Mélange’11, VIT Pune
  • Have been recognized and featured in leading print media and TV platform including Times of India, Indian Express, Outlook, CNBC AWAZ and CNBC IBN.

How can you partner with us?

We are already breaking even on project basis, which is why, going ahead EcoAd is planning to invest heavily in outreach and marketing and it would be great if a company can come in and support us. We would also like to get investment in systems and processes to achieve high level of operational efficiency and customer experience to eventually become market leader and first choice of the customers. We can partner with companies to design and implement their CSR programs in the field of environmental sustainability and waste reduction.