Jammu and Kashmir

Jammu & Kashmir floods – How can companies play a key role?

Jammu and Kashmir is battling one of the worst floods in decades. More than 300 people have lost their lives and thousands remain stranded. Relief efforts, led by the Indian Army, Air Force and NDRF, have so far managed to rescue almost 1,00,000 people across multiple areas.

Non-profit agencies have also deployed teams to provide assistance to the communities in need.  However, they face an uphill task as inaccessibility and insufficient resources hinder their efforts. The Kashmir area has been harder to access since the Indian Army has restricted entry into Srinagar and the rest of Kashmir due to severely damaged roads and to avoid further human loss.

In such a situation, companies can create substantial impact by supporting relief efforts and playing a vital role in long-term rehabilitation efforts. The most urgent needs are basic relief material and many social organizations require financial assistance to procure and distribute the material.

Supporting immediate relief and rehabilitation

For companies that are interested in providing financial assistance, there are several organizations in Jammu and Kashmir involved in immediate relief and rehabilitation efforts.

Following is a list of credible social organizations working to provide immediate assistance for those affected by the disaster:

These organizations are championing programs that provide but are not restricted to providing:

  • Basic relief material – clean drinking water, packaged food, warm clothing and temporary shelters
  • Medical assistance
  • Sanitation facilities in relief camps
  • Education for children who have been displaced

Championing long-term rehabilitation

Once the water has receded and these areas have become more accessible, a collaborative post disaster needs assessment will be conducted by various organizations on ground. This assessment will provide a clear understanding of the level of damage, the immediate rehabilitation needs of the communities and will provide the basis of a long-term rehabilitation plan. It is recommended that companies that are looking to support long-term recovery in these areas await the findings of this assessment so as to invest in programs that are a reflection of the needs raised by the affected communities.

Click here to read the detailed report on Joint Rapid Needs Assessment.