Greenkins, in partnership with Samhita, has come up with a cause marketing strategy – Make A Difference (m.a.d) for leveraging their customer support along with doing good. Greenkins is an online store that manufactures eco-friendly, green and 100% organic products adhering to safety standards for infants and children. Greenkins aims to become the most trusted and credible brand for parents who are seeking to make meaningful and responsible choices for their children. The featured products include organic clothes, non-toxic and natural art supplies, eco-friendly toys, recycled gifts and much more.
The strategy is quite simple and effective. A number of Greenkins products are tagged with a special ‘5 hearts ribbon’ which are identified as ‘m.a.d’ products. The customer can purchase this product, choose a cause and then support an NGO that works for the cause. With the purchase of every m.a.d. product, Greenkins will donate Rs. 100 from the sale to the chosen cause. The disbursement of funds to the chosen NGO will be routed through the Samhita payment portal. The customers also have an option to donate any sum of money to a chosen charity at the point of sale.
Samhita played a crucial role in setting this program up for Greenkins. The two organizations worked together to identify causes that Greenkins would support, find credible NGOs working in those fields, conduct a thorough due diligence of the organizations and setting up the payment routing mechanism. The NGOs currently supported are Door Step School, kidpower and iamgurgaon.
We encourage you to buy Greenkins products and make a difference today! To know more, please visit Greenkins website .