Samhita was the fundraising partner of Vodafone Foundation’s Red Rickshaw Revolution campaign that took place in the 3 weeks leading up to International Women’s Day on 8th March 2013. The campaign aimed to raise funds for NGOs working to address teething issues faced by women from marginalized communities by providing them with vocational training and employment opportunities.
All donations for the campaign from Indian entities came in through Samhita’s online donation portal, owned by our parent organization, Nadathur Trust. Receipts were duly issued to all donors. We also received donations in cheques. We reached out to our database of donors to solicit donations and promoted the campaign on our social networks. At the end of the campaign, we were responsible for disbursement of the raised funds to the beneficiary NGOs. The campaign raised a total of Rs.22 lakhs for its three beneficiary NGOs.