The founder of Schitzengiggles, a stand-up comedy group, approached Samhita Social Ventures for information on NGOs to whom they could offer their comedy shows for free. This resulted in an innovative program that organized stand-up comedy shows for various NGOs to use as fundraisers.
The CEO of The Bombay Store (TBS) also offered the store’s 100-seater space to host an event. The Bombay Store, India’s first contemporary lifestyle retail store with 12 outlets, was in the process of looking for ways to liven up its store space in South Mumbai through fun, interesting events that could draw new people and engage their existing customers.
Samhita has facilitated several events at TBS – music performances by children, a showcase of a socially-themed cookbook, stand-up comedy fundraisers, and an awareness event on the issue of child sexual abuse.
The advantages for TBS included substantial goodwill, press coverage, social media posts, visibility among potential customers and sale of products.