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[Entrepreneur India] Clean India Campaign – A catalyst to the next wave of entrepreneurs

Narendra Modi’s Swach Bharat Abhiyan has in hindsight created new thriving business opportunities. The campaign is India’s biggest drive for sanitation and availability of potable water – the two sectors that always remained at the back stage. These sectors are now set to be the catalyst to the next wave of entrepreneurship.

On the idea of monetising sanitation, Vaidyanathan Krishnamurthy, Head, Innovation and Implementation, Samhita, a social sector consulting firm says, “While the construction of toilets may involve some capital, support services, technology, etc, maintenance task can be easily taken up. The biggest reason for the failure of previous sanitation programmes was the functionality issue. Similar to housekeeping industry, if an entrepreneur gets the contract for a cluster of, for example 20 toilets, at district or state level, it can be a big business,” says Vaidyanathan Krishnamurthy, Head, Innovation and Implementation, Samhita, a social sector consulting firm.

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